gifernando’s posterous

Facebook and foursquare

I reckon Facebook will try and buy foursquare or if they are not thinking about it - they should.

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The train is delayed...

...due to ... lazy people who hate change and can't be bothered to turn up and press start and stop many times a day and get paid for it.
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BNP signups post BBC amplification

So, @memespring reporting that bnp signups post BBC question time amount to a third of their current memberships. This is sad and if true sadly reflects the points in my last post.

Whatever the "creative" justification or desperation of the journo's at the BBC - or whatever merit there is to a debate within the middle classes, if significantly more people have joined the BNP as a result of this, and this has an incrementally detrimental effect (even slightly) on any other person in the UK then the BBC has not provided anything positive but to bolster the CVs of their creative folk.
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Social Media and Broadcasters: Please think about user experience over visuals when playing in the social media space.

I've had lots of chats to people in our traditional broadcasters over the last 2 years. I've actually been a bit amazed about how the focus appears to be on visuals rather than experience! Given the point of visuals in a lot of the case is to give people an idea of the experience they may have. However, when building social apps or iphone apps, or websites - you are giving people an experience. It's this mechanic that's important.

I often point people at the success of a lot of app networks such as Zynga and Playdom - they focus heavily on experience over visuals - just have a look at Mafia wars. Brilliant social mechanics at work, but hardly visually stunning!

(Please note new mobile number below)

CEO
Techlightenment
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http://www.techlightenment.com

t:   +44 207 033 3567
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e:  gi@techlightenment.com
facebook/skype/twitter/friendfeed: gifernando

Starting August 19th, I am riding from London to Paris aiming to do this in 4 days in order to raise £2,000 for Macmillan Cancer Support. Please support me and Macmillan with a donation - even a little will help a lot - it's easy to do just click here -> http://www.justgiving.com/gifernando
Sent from Cirencester, Eng, United Kingdom

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and all of a sudden the BNP has been truly created

For something to exist properly a critical mass of people need to believe it does. In one tiny flash the BBC have allowed to BNP to be real in a critical mass of people. They have given the sort of publicity that Nick Griffin couldn't fund due to lack of critical mass. Rather than collectively ignore the bully or brush him decisively away, the BBC in all their "full of creative people" genius have forgotten about human behaviour, and the power of advertising - and made fascism solidly real for millions of non "Anglo-saxons" in the UK. I will not be paying my license fee.
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Facebook won't make money?

And so Facebook hits 300 million users and goes cashflow positive. Amazingly 150million of these people come back every day - exactly the same metric as when they had 1 million users.

 Did anyone say anything about not being able to monetize social media? Maybe they were the same visionaries who couldn't understand search and still run media agencies?
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Lunch

Somewhere near headcorn we are having lunch! 48 miles done, 32 to go for the ferry!

 Am feeling quite tired - maybe the kickboxing class last night was not too clever!!
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Two Facebook announcements that show the way

Two big announcements

1. Facebook buys FriendFeed
http://blog.friendfeed.com/2009/08/friendfeed-accepts-facebook-friend.html

2. Facebook improves search
http://blog.facebook.com/blog.php?post=115469877130

Currently Facebook has what you could think of as intent indication based advertising and Google has intent based advertising.

When you search on Google you are trying to find something. e.g. you type Coldplay into Google to find out something about Coldplay.

On Facebook - you may have said you liked Coldplay or become a fan of their page or a Group - which indicates taht you like Coldplay, but you're not looking right now for anything related, however if you were presented with an ad about something you like, in an appropriate and relevant way, then you're going to click on it. (From our testing a significant increase in clicks if ad message is relevant and blunt).

The improvement of Facebook search makes the same intent based advertising model as Google's possible (when combined with scale - which is what will make the difference i.e. how many people are using Facebook search every day vs Bing?), but has the added value of showing you which of your friends or relevant people are also interested in your interest at the exact moment when you perform the search.

The addition of an friend-orientated blog aggregator ( traditional blogs, video blogs, status update blogs e.g. Twitter) such as FriendFeed has three implications.
1. Facebook can now aggregate all of your friend (or non-friend) blog activity into its newsfeed.
2. Facebook can take test how its newsfeed will fare external to its own site.
3. Facebook can deliver the whole advertising pyramid
a) Awareness - Huge target audience, broadcast advertising +relate product to a consumer's likes at a broadcast level.
b) Interest - Capitalise on both latent interest and friend interest
c) Desire - Focus on latent desire - e.g. "Fan of", but also current and instant desire "I'd love to get tickets to see Coldplay"
d) Action - search for Coldplay or status update "Who's going to see Coldplay"

I think the question is not so much as will Bing make an impression on the search market, but how the search market is going to change. (i.e. with Google Wave vs Wherever Facebook ends up).

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Business modeling through the medium of cows

Funny one from Matt

Sent from my iPhone


Begin forwarded message:

From: Mathew Munro <mathew@techlightenment.com>
Date: 13 March 2009 09:23:38 GMT
To: All Techlightenment <all@techlightenment.com>
Subject: Business modeling through the medium of cows

This made me chuckle:

22 Economic Models explained with Cows - 2008 update

SOCIALISM
You have 2 cows.
You give one to your neighbor.

COMMUNISM
You have 2 cows.
The State takes both and gives you some milk.

FASCISM
You have 2 cows.
The State takes both and sells you some milk.

NAZISM
You have 2 cows.
The State takes both and shoots you.

BUREAUCRATISM
You have 2 cows.
The State takes both, shoots one, milks the other, and then throws the
milk away...

TRADITIONAL CAPITALISM
You have two cows.
You sell one and buy a bull.
Your herd multiplies, and the economy grows.
You sell them and retire on the income.

SURREALISM
You have two giraffes.
The government requires you to take harmonica lessons

AN AMERICAN CORPORATION
You have two cows.
You sell one, and force the other to produce the milk of four cows.
Later, you hire a consultant to analyze why the cow has dropped dead.

ENRON VENTURE CAPITALISM
You have two cows.
You sell three of them to your publicly listed company, using letters of
credit opened by your brother-in-law at the bank, then execute a
debt/equity swap with an associated general offer so that you get all
four cows back, with a tax exemption for five cows.
The milk rights of the six cows are transferred via an intermediary to a
Cayman Island Company secretly owned by the majority
shareholder who sells the rights to all seven cows back to your listed
company. The annual report says the company owns eight cows,
with an option on one more. You sell one cow to buy a new president of
the United States, leaving you with nine cows. No balance sheet provided
with the release. The public then buys your bull.

THE ANDERSEN MODEL
You have two cows. You shred them.

A FRENCH CORPORATION
You have two cows.
You go on strike, organize a riot, and block the roads, because you want
three cows.

A JAPANESE CORPORATION
You have two cows.
You redesign them so they are one-tenth the size of an ordinary cow and
produce twenty times the milk. You then create a clever cow cartoon
image called "Cowkimon" and market it worldwide.

A GERMAN CORPORATION
You have two cows.
You re-engineer them so they live for 100 years, eat once a month, and
milk themselves.

AN ITALIAN CORPORATION
You have two cows, but you don"t know where they are.
You decide to have lunch.

A RUSSIAN CORPORATION: You have two cows. You count them and learn you have five cows. You count them again and learn you have 42 cows. You count them again and learn you have 2 cows. You stop counting cows and open another bottle of vodka.

A SWISS CORPORATION
You have 5000 cows. None of them belong to you.
You charge the owners for storing them.

A CHINESE CORPORATION
You have two cows.
You have 300 people milking them.
You claim that you have full employment, and high bovine productivity.
You arrest the newsman who reported the real situation.

AN INDIAN CORPORATION
You have two cows.
You worship them.

A BRITISH CORPORATION
You have two cows.
Both are mad.

AN IRAQI CORPORATION
Everyone thinks you have lots of cows.
You tell them that you have none.
No-one believes you, so they bomb the **** out of you and invade your
country.
You still have no cows, but at least now you are part of Democracy....


A NEW ZEALAND CORPORATION
You have two cows.
The one on the left looks very attractive.


A CANADIAN CORPORATION
You have two cows.
Business seems pretty good.
There's a hockey game on somewhere.  You close the office and go for a few beers to celebrate.


TECHLIGHTENMENT.......


Answers on the back of a postcard.


Mat

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BR Video: Twitter provokes mixed response from the public - Brand Republic News - Brand Republic

I agree with Carl the demographic interviewed swayed too much to old people. 50+ retired people are not the demographic you would hope to engage via social networking. You do not find many early adopters in this demographic, which is the category of consumer I would guess 90% of Twitterers \(Twits?) are in.

Interesting video after survey (what the survey set up was don't know) on whether general public had heard of Twitter

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