Social Media and Broadcasters: Please think about user experience over visuals when playing in the social media space.
I've had lots of chats to people in our traditional broadcasters over the last 2 years. I've actually been a bit amazed about how the focus appears to be on visuals rather than experience! Given the point of visuals in a lot of the case is to give people an idea of the experience they may have. However, when building social apps or iphone apps, or websites - you are giving people an experience. It's this mechanic that's important.
I often point people at the success of a lot of app networks such as Zynga and Playdom - they focus heavily on experience over visuals - just have a look at Mafia wars. Brilliant social mechanics at work, but hardly visually stunning!
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